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SELFIX SA
Case postale 29CH-1226
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Motorist Coffee

Not just since the pandemic, lifestyle disciplines have gained enormous popularity, with two of them leading the way: drinking coffee and riding motorcycles. So what happens when a couple of passionate motorcyclists like to drink coffee? They combine these two passions and found a coffee label for motorcyclists - Motoriker Coffee is born.

Large it is, the family of motorcyclists. And populated by the most diverse species. And so is the family of coffee aficionados. That's why Motoriker Coffee has its own line for almost every rider and almost every type of coffee enjoyment.

Motorist Coffee

The Ton For adrenaline junkies with taste. This medium-dark roast made from Arabica (Sidamo) and Robusta beans is dedicated to the English rocker subculture of the 1960s. With their Café Racers, the rockers conquered England's streets, much to the displeasure of the establishment. The motorcycles were named after the cafés in the suburbs, which served as the starting point for the illegal street races. The aim was to break the respective speed record for a certain distance there and back. The racing machines used for the Tourist Trophy on the Isle of Man served as models: low machines with stub axle cores were converted so that speeds of over 100 mph (= the ton, approx. 160 km/h) could be achieved. Fast was not fast enough. Today, cool is not cool enough. A coffee with a chocolaty aroma and sweet-fruity flavor, medium acidity high caffeine content thanks to the Robusta.

Motorist Coffee

The Ape For the lovers of American driving and coffee culture. The mediumlight Roast made from 100% Arabica Single Origin beans from Brazil will please any fan of deep growling engines and high handlebars. Ape Hangers, with their penchant for apparent coziness, are the opposite of the knee-slapper faction. Not that they are averse to speed, but leather is only on the upper body - ideally with lots of patches on it. Whether short or long, the hair must flutter. Ape hangers are a type of chopper. These were originally called boppers and referred to individual conversions, mainly of Harley Davidson and Indian motorcycles. At the latest with the movie Easy Rider, the chopper achieved cult status, not least among the youth who rebelled against the bourgeoisie and the Vietnam War. Choppers were machines for the wild guys - and those who thought they were. This has not changed to this day. The coffee, with its aroma of stone fruit and chocolate, has a mild aftertaste and is well tolerated. It is ideal for filter coffee.

Motorist Coffee

The Sam For those who like it a little more special. The medium Roast made from 100% Arabica from Guatemala and Brazil likes to be accompanied. The first motorcycles with a sidecar were built in England in 1900. The motorcycle sidecar experienced its heyday in the 1920s and 1930s. The forerunners of the motorcycle sidecar - as it was officially called - were a kind of rickshaw. At the end of the century before last, the front wheel on the first motorcycles (if they deserved the name) was replaced by a single-axle subframe with a kind of seat basket. Whether as a cab, tradesman's and cargo vehicle or just for transporting people, the sidecar made it possible to enter the world of motorized mobility. From the middle of the 20th century, motorcycles with sidecars were increasingly displaced by cars. Today they have a niche existence, but enjoy ever greater popularity. The coffee has a floral aroma with notes of strawberry, cocoa and stone fruit, a full-bodied taste with medium acidity. It is well suited for cappuccino, latte macchiato & Co, but also for Kafi Crème.

Motorist Coffee

The Roman For the followers of La Dolce Vita. The blend of Arabica and Robusta beans from Guatemala and India corresponds in its perfection to what the Italians understand by the term Bella Figura as the perfection of pleasure. Nothing stands for this attitude to life like the Vespa. the first Vespa came onto the market in 1946. It was nicknamed Paperino - duckling. The dream of its creator, engineer Corradino D'Ascanio, was actually to build helicopters - but Piaggio's mission was different. The Paperino had a maximum speed of 60 km/h. In the post-war period, the Vespa quickly enjoyed great popularity: an inexpensive means of transport that could not be harmed even by driving on damaged roads. Malicious tongues claim that the unbroken popularity stems from the fact that the condition of the roads is also unchanged. Even today, the Vespa is a projection screen for purist aesthetes. The coffee, with its high caffeine content and aroma of wild berries, cocoa and stone fruits, has a nutty freshness and powerful creamy body. It is low in acidity and stimulating and is ideal for espresso, doppio or ristretto.

Motorist Coffee

The Hödi Not only little girls dream of a pony. Many a boy dreams of one too. Or of a Puch. Or Ciao. The main thing is that it rattles. After all, they are almost as cool as the big machines. And for some grown-ups, who are still boys or girls at heart, even cooler. Even if they reach a top speed of no more than 25 km/h. Believe that, who likes. Who brakes, loses. Who does not brake, maybe the teeth. The Hödi is for those who don't need caffeine to get up to speed. The raw beans are decaffeinated with natural source carbon dioxide via the gentle CR3 process. Made from Arabica Single Origin beans, the coffee has a balanced aroma of citrus and chocolate with flavorful notes of honey and tangerine.

The coffee of Motoriker Coffee is roasted in Winterthur in a small, fine roastery, with heart and soul and exclusively on the world-famous store roasters of the company PROBAT. Roasting is done according to the traditional long-time roasting method. This is a guarantee for an exceptionally high quality. The beans are organically grown and come from fair trade. The coffee is available at selected motorcycle dealers, in relevant fashion stores or online at www.motoriker.ch.

Motorist Coffee
Motorist Coffee
Motorist Coffee
Motorist Coffee
Motorist Coffee
Motorist Coffee
Motorist Coffee
Motorist Coffee
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Motorist Coffee
«Behind every label is an exciting application. At Selfix you will find individual labels or bespoke labels of the highest quality, stock labels and complete label solutions for industries such as food, beverages, pharmaceuticals, healthcare, trade and commerce, industry and public administration. Call on us and get more out of your labels!»
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CEO
  • The small quantity surcharge of 20 CHF will only be charged for orders up to and including 100 CHF.